SOORAJ SHAH

Content Marketer, Copywriter, Journalist

About me

I’m currently Director of Content Marketing at Series B SaaS start-up Port, crafting long and short-form content including blogs, case studies, social posts, newsletters and thought leadership.

I’m part of a marketing team that has doubled inbound leads year-on-year and significantly scaled SEO efforts (increasing organic traffic by 50%). I wrote an article that garnered over 100,000 views on The New Stack (the highest viewed in the last two years) and have a strong following from customers and prospects on thought leadership and our blog.

I managed the 2025 The State of Internal Developer Portals research report from start to finish – involving a survey, analysis, report, articles, design, animation, PR and ads.

I’m data-driven, using A/B testing to ensure the content and format is the right fit, tracking performance and refining strategies, with the aim of increasing brand awareness and lead generation.

My background as a B2B tech journalist means I understand the importance of no-jargon content that the intended audience trusts; I know how to weave in the right messaging without making the content sound like a sales pitch.

You can find my work in a range of titles including: the BBC, the FT, Business Insider, Computer Weekly, Diginomica, CIO UK and many more. I have held freelance Editor positions at WIRED UK and New Statesman Tech, and I was a Contributor for Forbes.

In addition to my editorial work, I have worked with a range of clients, including the biggest technology companies (VMware, Oracle, Dell, Workday, Okta, Microsoft, IBM), research organisations and PR agencies on blog posts, e-guides, whitepapers, branded content and press releases.

I have also worked with several clients on multimedia content such as podcasts, videos and webinars.

The topics I’ve covered include: artificial intelligence, cyber security, DevOps, platform engineering, cloud computing and data science. Over the years, I’ve focused on the C-Suite, with interviews with top CEOs, CIOs, CTOs, CDOs and CISOs.

Feel free to get in touch by emailing me

soorajshah@outlook.com

Who I’ve written for:

Services

WRITING AND EDITING

I write blogs, e-guides, whitepapers, research reports, website content and press releases.

CONTENT MARKETING STRATEGY

I have developed and executed content strategies for B2B tech companies which have resulted in increased brand awareness and lead generation.

PRESENTING AND MODERATING

I have experience in presenting videos, podcasts and webinars, and I have moderated panels at some of the biggest IT conferences in the UK.

Testimonials

It’s been great working with Sooraj. He is a resourceful and reliable journalist, who comes up with original ideas and responds well to feedback.

Ben Morris

Editor, Technology of Business, BBC News

Sooraj is a talented and conscientious writer who I can consistently rely on to turn around high-quality stories with solid levels of insight and analysis.

Benjamin Chiou

Managing Editor, Raconteur

Sooraj is an excellent journalist, presenter and content creator. He combines superb industry knowledge and professional writing style with a great network of C-level contacts. He is also extremely reliable.

Stuart Sumner

Editorial Director, Computing

A top, top writer who really knows how to get under the skin of complex technologies and client issues, turning them into simple to read stories. It’s been a pleasure working with Sooraj at Brands2Life

Jamie Ivory

Head of Tech, Performance Comms

I’ve been commissioning Sooraj for a couple of years now, and his pitches are always spot on in terms of knowing what our B2B tech audience wants to read about, and the finished articles never disappoint.

Caroline Donnelly

Senior Editor, Computer Weekly

Sooraj is a fantastic writer, skilled media trainer and a great journalist. Having worked with Sooraj over recent years, I have always enjoyed working together and would highly recommend him.

Holly Forrest

PR and comms professional

Sooraj has been a valuable freelancer to diginomica over the past two years. He consistently pitches stories that he knows are relevant to the diginomica brand and we regularly have him represent us at events. Sooraj’s copy is also clean and easy to work with, making him a reliable contributor to our team.

Derek Du Preez

Editor, Diginomica

There are few people in the enterprise tech industry who have better access to the key players driving it than Sooraj. If you’re looking for someone who can deliver rigorous reporting on, or analysis of, the issues that matter to CIOs, CTOs and CDOs, you should commission him. He’s a pleasure to work with, and can be relied upon to produce excellent copy at pace. I couldn’t recommend him more highly.

Oscar Williams

Editor, New Statesman Tech

Working with Sooraj is always a pleasure. Whether he’s teasing the real stories out of senior IT execs in case study interviews or bringing complex technical messaging to life, he’s a natural in producing clear and engaging copy.

André Labadie

MD, Business and Technology, Brands2Life